We transformed this biographical fragment into the brand's conceptual foundation, turning the game into a powerful metaphor for the pursuit of excellence and perfection. In this discipline, one must carefully balance strength, patience, and strategy to get as close as possible to the pallino—the ultimate ideal target. Similarly, every action within the winery becomes a measured, continuous step toward the desired result.

Rooted in this narrative, we crafted an essential and highly distinctive visual ecosystem. The logo itself conceals the secret of this sporting history within its geometries.

The metaphor of the game extends seamlessly to the product design. The geometric labeling system dresses the various references with absolute coherence. The packaging is further elevated by a tactile choice: on each label, the wine's name is printed on an overlapping circular element (paper on paper) that echoes the silhouette of a bocceball. This technical detail confers dynamism and three-dimensionality to the overall design.

The narrative reaches its peak in the Premium range. Here, the chosen bottle features a distinctive indentation at its base, which we transformed into a canvas: a vibrant red silkscreen print traces a precise geometric line like the ones of a bocce court, sealing the brand's story in highly impactful detail.