
Around the fireplace, the farmers of the Marche region handed down the legend of a treasure hidden underground: a Golden Hen surrounded by twelve chicks, also of pure gold. An ancient myth that gleams today in this Verdicchio.
client
La Cantina dei Colli Ripani Soc. Coop.
concept and design
Andrea Castelletti Studio
photography
Marco Biancucci
Hidden beneath the rolling hills of the Marche region, an ancestral myth lives on in whispers. Legend tells of a treasure concealed in the dark: a solid gold hen surrounded by twelve pure gold chicks, guarded by spirits who demand courage and a pure heart from those who seek it. Much like the Golden Hen, this wine is “subterranean gold.” Born from the depths of the earth, it matures in silence, revealing itself only to those who know how to wait.
Just as the earth conceals its secrets, the front label reveals only part of the treasure: turn the bottle to discover the five missing chicks hidden on the back. This label is a talisman: to possess this bottle is to have found the treasure.






Around the fireplace, the farmers of the Marche region handed down the legend of a treasure hidden underground: a Golden Hen surrounded by twelve chicks, also of pure gold. An ancient myth that gleams today in this Verdicchio.
Hidden beneath the rolling hills of the Marche region, an ancestral myth lives on in whispers. Legend tells of a treasure concealed in the dark: a solid gold hen surrounded by twelve pure gold chicks, guarded by spirits who demand courage and a pure heart from those who seek it. Much like the Golden Hen, this wine is “subterranean gold.” Born from the depths of the earth, it matures in silence, revealing itself only to those who know how to wait.
Just as the earth conceals its secrets, the front label reveals only part of the treasure: turn the bottle to discover the five missing chicks hidden on the back. This label is a talisman: to possess this bottle is to have found the treasure.





client
La Cantina dei Colli Ripani Soc. Coop.
concept and design
Andrea Castelletti Studio
photography
Marco Biancucci
Andrea Castelletti Studio
Milano / Ripatransone / Everywhere
andrea@acastelletti.com
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