In 2007, PepsiCo partnered with students from IED to develop a distinctive design for a limited edition of Pepsi Twist, the first lemon-infused cola. The selected design was produced on over 10 million bottles and cans, marking a milestone collaboration. This initiative coincided with the rise of Windows Messenger and the growing popularity of emojis, reflecting the cultural zeitgeist of the time.

client

PepsiCo

concept and design

Andrea Castelletti, Gianluca Manca