Naming and Packaging Design
The packaging breaks conventions with coherence and authenticity, balancing nature and design. The Oroshi bottle—part of Estal’s Wildly Crafted Wines collection (a Spanish brand distributed exclusively in Italy by Gruppo Saida)—is made from 100% post-consumer recycled glass, with an organic texture that makes each piece unique. No capsule, no label: just a direct screen print on the glass, like a statement of intent, enriched with handwritten-style signs and words that convey a rebellious yet rooted identity. The screen printing was handled by Decolab, whose work, in combination with the bottle’s organic texture, ensures each piece is unique and unrepeatable.
Current regulations do not allow the labeling of grape varieties that have not yet been officially recognized in production regulations. For this reason, the name of the grape was initially written and then “manually” crossed out: an absence that becomes a presence, reinforcing the independent spirit of the project.
The only paper element on the bottle is a neck label made from recycled FSC® paper, minimized to reduce environmental impact. The Nomacorc Ocean closure is made from recycled ocean-bound plastic waste, turning a global problem into part of the solution.
Naming and Packaging Design
