For the brand image of this small, family-run winery in the Marche region, we drew inspiration from the name of their Sangiovese wine: Rosso Togo, which translates to "Excellent Red." The term “togo”, though no longer part of contemporary Italian, evokes a sense of flair and distinction. Its phonetic boldness and vintage charm led us to reference the visual language of early 20th-century futurism, reminiscent of the iconic works of Fortunato Depero.

This artistic legacy is embodied in Rosso Togo and Olimpia, two archetypal figures that channel the story of Luvia and its wines. Through them, Luvia constructs a narrative that is dynamic, fresh, and enduring, one that grows and evolves with each new vintage.