A Story That Never Began and Never Ended
The film is conceived as an intimate journey into the ancient roots of the Illuminati family. The voice-over—written as a stream of consciousness and entrusted to Nicola Illuminati—guides the viewer through personal memories, archival images from the recent past (in which grandfather Dino played a key role), and ancestral symbols such as the crescent moon and the candle, which have now become an integral part of the new visual identity.
The project was born from a desire to better understand the essence of the brand—an urge to dig deeper and reignite the original spark of the Illuminati Vini's identity. This exploration began in the Luperia (The Wolf Tavern), a dedicated space within the winery designed for hospitality and conviviality, where family relics, notes, and memories have been carefully preserved over the decades. It was from this intimate archive that a powerful symbol re-emerged, becoming the foundation of a renewed identity.
This video gives shape and voice to a new chapter in the life of Illuminati Vini—where rebranding is not just a matter of aesthetics, but an opportunity to reconnect with the past in order to define the future. An historic brand embracing a new era with the same enduring spirit.
Teaser
30-second adv edit
A post-credit clip reveals the behind-the-scenes magic: a custom-built device designed to film the candle and spotlight in a continuous, rotating motion — a kind of analogue video mapping that blends craftsmanship and creativity.
