The director asked us to create a strong image that was representing the simplicity of the film but all its power. After visioning the whole footage we decide to be simply very close to the subject. Two colors in contrast. From real image to graphic. We believe our graphic approach was intended to increase the level of distress. Evil and mystery, in a psychological way. Received ultimate results from a series of merchandising promotions. Same design it's been used for book's cover, coming up soon.