The visual identity draws upon early 20th-century imagery, stripping away nostalgia to present a contemporary synthesis. Rooting the project in time is the choice of substrate: Fasson rFleury Antique paper. Composed of recycled material, it transforms the organic nature of the product into a tactile experience, offering a lived-in texture and an imperfect depth that enhances the nobility of the content.

Typography moves across this material backdrop. The use of AM Majella (Cast Foundry) lends the label an editorial elegance: its forms, inspired by tradition yet with a modern, incisive cut, balance the composition with a classical voice.

Center stage, the diver’s gesture. Her swimsuit is not ink, but absence. Thanks to precision die-cutting, the paper yields to transparency, revealing the natural rosy hue of the vermouth. A detail that becomes a visual invitation to slowness: a vermouth to be savored with grace and a gentle rhythm.