Davide Cenci Junior

Brand identity for the new Davide Cenci Junior Store in Rome.

Introducing Davide Cenci Junior.
A new graphic identity for Davide Cenci Junior was needed when Davide Cenci reopened its children’s department just around the corner from the Rome flagship store in Piazza Campo Marzio.

For Davide Cenci Junior we introduced a new corporate color: Pastel Green. Moreover to further distinguish the new department, we used a childish handmade typography and introduced a new pictorial pattern.
Logo Design and Typography:
Davide Cenci Junior Pictorial Pattern:
Store:
Davide Cenci Brand Identity:
Shopping bags:
Agency: TW2
Client: Davide Cenci
Creative Director: Alberto Baccari
Art Director: Andrea Castelletti, Alberto Baccari
Graphic Designer: Andrea Castelletti
Photographer: Arcangelo Argento, Matteo Engolli
Paintings: Alberto Baccari.

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